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MoviePass Hits Summer Cinephiles in the Wallet with “High Demand” Charges

MoviePass! What is it? How does it work? Not all that well, apparently, at least from a business standpoint. Their homepage is a big red wall that promises "Unlimited. Any Theater. Any Movie. Any Day. Only $9.95 a Month." That may be well and true for now, but a new report from Business Insider says that the service will soon introduce up-charges for "high demand", popular movies. CEO Mitch Lowe's "high demand" pricing is an added charge that starts at $2 for pictures the company deems popular (by what metrics, we don't know). That means that …

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