Solo Is A Box Office Failure Because Lucasfilm Forgot To Try

<img src="https://https://ift.tt/2JeJSX3" /><p><a href="https://ift.tt/2LUGhis box office failure is unprecedented for a Star Wars film, but there's one major reason for it: Lucasfilm forgot to try. The film grossed just $83.3 million in <a href="https://ift.tt/2xCCyD1 domestic box office</a> in its opening weekend, and only $65 million at <a href="https://ift.tt/2LT1WHG overseas box office</a>. There are reports that <a href="https://ift.tt/2JeLIa3 second weekend has seen a drop of 77%</a>, steeper than the divisive main series entry <em>The Last Jedi</em>. It looks as though the movie's total gross will fail to match <a href="https://ift.tt/2LNNl0l opening weekend of </a><a href="https://ift.tt/2xDkFUO Force Awakens</em></a>. There's simply no way to spin these numbers as positives; given extensive reshoots, <em>Solo </em>will probably <a href="https://ift.tt/2LNNlxn to break even in the box office</a>.</p><p>On paper, <em>Solo </em>should have been a hit. It's the latest Star Wars film, after all, and it has the weight of the "Han Solo" brand behind it as well. But somehow, the film has completely failed to perform. No doubt Lucasfilm and Disney execs are current conducting a post-mortem, trying to work out just what went wrong. So far, the only official comment has been from <a href="https://ift.tt/2JbJl8b distribution chief, Dave Hollis</a>, who's suggested that <em>Solo </em>simply released in too competitive an environment. "<em>There's a question of frequency,</em>" he explained, <em>and how many times people will go to the movies. Is this too much and too soon for a third time in a five-week period?</em>"</p> <strong>Click to continue reading <a href="https://ift.tt/2LSiKys Is A Box Office Failure Because Lucasfilm Forgot To Try</a></strong><br /><br /> <p>The post <a rel="nofollow" href="https://ift.tt/2LSiKys Is A Box Office Failure Because Lucasfilm Forgot To Try</a> appeared first on <a rel="nofollow" href="https://ift.tt/2KVjJNT>

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