Following her divorce, Kim Kardashian has been busy getting that bag and securing major partnership deals. The Keeping Up With the Kardashians star recently landed a deal with Team USA ahead of the Tokyo Olympics. Her SKIMS line has been named as the official loungewear for the entire team and Kim couldn't be more thrilled.
This the first major business deal for Kim's apparel company, and she managed to do it without having Kanye West's name involved. The reality star filed for divorce from the rap/fashion mogul back in February. Since their split, he has moved on with model Irina Shayk and has been working on his Yeezy x Gap collaboration. All the while, Kim has been focused on raising her four children and hasn't been linked to anyone romantically just yet. But her recent big news has nothing to do with her love life and everything to do with Kim securing her status as a billionaire business mogul.
Kim kicked off the week by announcing that her SKIMS brand would be designing the official undergarments, pajamas, and loungewear for Team USA ahead of the summer games in Tokyo. "When I received the call inviting Skims to be a part of @TeamUSA 🇺🇸, every moment I’ve spent admiring the strength and energy of the Olympians from the sidelines came full circle," Kim shared in a lengthy Instagram caption. The photo slide included images of Team USA members sporting Kim's Olympics-inspired SKIMS attire. Many have wondered how Kim was able to land such a huge deal. She is an international superstar who recently achieved billionaire status, but it's not every day that a reality star secures a partnership with Team USA.
In a press release, SKIMS revealed that “all 626 Team USA female athletes will receive the full collection," HuffPost reports. Kim might've managed to build a good relationship with one of the execs involved with the US Olympics. Peter Zeytoonjian, senior vice president of consumer products at US Olympic & Paralympic Properties (USOPP) expressed his full support for the partnership, saying SKIMS is the “perfect fit for Team USA” due to their “shared mission and values of empowerment and inclusivity.” He also noted the quality of the KUWTK star's SKIMS clothing is exactly what the players need after competing on the field. “Our top priority is providing our athletes with the tools and support needed to compete at the highest level, and we’re excited to work with SKIMS to bring this unparalleled level of comfort to Team USA athletes and fans,” he said.
In her Instagram announcement, Kim gave a special shoutout to Caitlyn Jenner for helping to introduce her to Olympics as a child. As a retired Olympic gold medal-winning decathlete, Caitlyn continued to support the games long after her win in the 1970s. Kim's shoutout to Caitlyn also hinted at the love that still exists between the former step-relatives following Kris and Caitlyn's divorce. Kim flooded her IG Story with posts sharing how "proud" she was about the new deal. She shared that the specially made pieces will also be available in a capsule collection at SKIMS.COM.
Source: Kim Kardashian, HuffPost
from ScreenRant - Feed https://ift.tt/3wfV4KB
via IFTTT
0 comments:
Post a Comment