DC Comics has announced that it will expand its Digital First comics publishing line by releasing daily and weekly chapters of stories online that were previously only available in print. The new digital comics come from stories that previously appeared in DC Giants, the Batman company's lineup of 100-page comics exclusively sold at Walmart stores.
In March, DC joined other major comics companies including Marvel and Image in shutting down the production of new comics. The industry postponed releases in both print and digital form in order to protect the direct-market model of local comics stores. In the month of April, DC has released a limited number of titles in its Digital First lineup already slated as limited-time exclusives to online comics providers, including Batman: The Adventure Continues and Teen Titans Go! To Camp.
An official list of titles is provided by DC, including: Superman: The Man of Tomorrow by Robert Venditti, Paul Pelletier, Drew Hennessy, and Adriano Lucas, Batman: Gotham Nights featuring a story by Sal Giunta, Brad Meltzer, Jim Lee, Scott Williams, and Alex Sinclair with a second story by Larry Hama, Mirko Colak, and John Kalisz, Wonder Woman: Agent of Peace by Amanda Conner, Jimmy Palmiotti, Inaki Miranda, and Hi-Fi, Aquaman: Deep Dives by Steve Orlando, Daniel Sampere, Juan Albarran, and Adriano Lucas, Flash: Fastest Man Alive by Gail Simone, Clayton Henry, and Marcelo Maiolo, DC Super Hero Girls: Infinite Frenemies by Amanda Deibert and Erich Owen, and Swamp Thing: New Roots by Mark Russell, Marco Santucci, and John Kalisz.
These stories previously appeared in DC Giants, an imprint of 100-page comics sold exclusively in Walmart stores. Several of these storylines were later released to direct-market stores in a traditional miniseries format, but this selection is all new to the Digital First lineup. DC has used Digital First as a platform for several long-running titles, including Injustice: Gods Among Us, Batman '66, and DC Comics: Bombshells. DC Chief Creative Officer and Publisher Jim Lee clarified that this won't alter the existing digital release of physical comics:
I really want to stress that regularly scheduled and solicited print comics, traditionally available on Wednesdays, will continue to be available day-and-date digitally on Tuesdays moving forward... On the other hand, DC DIGITAL FIRST comics will be released seven days a week, with a strikingly different trade dress that will distinguish these titles from physical versions.
In a time when the comics industry is struggling, this is a clever move to maintain the engagement of audiences who are starved for content. The DC Giants titles were a previous effort to reach out to new audiences and give comic books the reach they enjoyed in the era when issues were published on newsstands; taking these easy-to-pick-up storylines from DC's star writers and artists and offering them digitally gives them a second life cycle to reach another new segment of the market. On the other hand, the giveaways offered by DC Comics are significantly leaner than those pushed forward by other publishers; while DC is handing out promotional first issues, Marvel is offering full storylines for free and Dark Horse Comics are providing a large catalog of first issues and graphic novels. Still, while the publisher works to bring paper comics back to stands, many fans are sure to enjoy the daily stream of fresh superhero stories.
Source: DC Comics
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